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城市未来:重塑零售业复苏与弹性(2022年)

来源:网友投稿 时间:2022-05-28

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城市未来:重塑零售业复苏与弹性(2022年)

 

 N A TIONAL LEA GUE OF

 CITIES

  THE FUTU R E O F

 C IT I E S

 R e en v is i o n i ng

 R e ta il

 T F L H C P D F

 dge:

  ar ch

 Dir ector , eld ,

 Dir ector , elopment,

 er

 Martin , utions,

 C ent er ague

 of

 aper . diting. esign.

 dgements.

  N A TIONAL LEA GUE OF

 CITIES

 T he

 Na tional

 L eague

 of

 Cities

 (NL C)

 is the v oic e

 of

 America’ s

 cities,

 t o wns

 and

 villages,

 r epr esenting

 mor e

 than

 200

 million

 people .

 NL C w orks

 t o

 s tr engthen

 local

 leadership ,

 influenc e f eder al

 polic y

 and

 driv e

 inno v a tiv e

 solutions.

  NL C’ s

 C ent er

 f or

 City

 Solutions

 pr o vides r esear ch

 and

 analy sis on

 k e y

 t opics

 and

 tr ends important

 t o

 cities,

 cr ea tiv e

 solutions

 t o

 impr o v e the

 quality

 of

 lif e

 in

 c ommunities,

 inspir a tion

 and

 ideas

 f or

 local

 officials

 t o

 use

 in

 tackling t ough

 issues, and

 opportunities

 f or

 city

 leaders t o

 connect

 with

 peers,

 shar e

 e xperienc es and learn

 about

 inno v a tiv e

 appr oaches

 in

 cities.

  L ena

 G er a gh t y ,

 U r b a n

 I nn o vat i o n

 P r o g r a m D i r e c t o r ,

 C e nt e r

 f o r

 C i t y

 S o lu t i o n s

  T i n a

 L ee ,

 S e ni o r

 R e s e a r c h

 S p e ci a li s t , C e nt e r

 f o r

 C i t y

 S o lu t i o n s

  Br ook s

 Rain w at er ,

 Senior

 Ex ecutiv e

 and Dir ector ,

 C ent er

 f or

 City

 Solutions

  T he

 authors

 w ould

 lik e

 t o

 acknowle

  Chris tiana

 K.

 McF arland ,

 Ph.D .,

 Rese C ent er

 f or

 City

 Solutions;

 Jenn

 S teinf Entrepr eneurship

 and

 E conomic

 De v C ent er

 f or

 City

 Solutions;

 and

 C oop Dir ector ,

 Sus tainability

 and

 City

 Sol f or

 City

 Solutions

 a t

 the

 Na tional

 L e Cities,

 f or

 their

 contributions

 t o

 this

 p

  Cla y

 Dillo w

 f or

 guidanc e

 and

 c opy e E v an

 P otler

 of

 F actor3

 Digital

 f or

 d See page

 9 2

 f or

 additional

 ackno wle

 O

 P R EP A R E T H E I R

 C I T I E S O R

 U N CE R T A I NTY

 AH E AD , O C A L

 L E A D E R S

 H A V E A D

 T O

 R EE NV I S I O N

 T H E I R I T I E S

 I N

 R E A L

 T I M E A S

 T H E A N D EM I C

 P R E S EN T ED

 N E W I FF I C U L TI E S

 A N D

 P O T E N TI A L U T U R E C H A LLE N G E S .

 20 21

 ©Na tional

 L eague

 of

 Cities.

 All

 Rights

 R eserv ed. All

 phot o

 cr edit ed

 t o

 Getty

 Images,

 20 21.

 21

 A d a p t i v e

 u s e

 o f

 p u b li c

 s p a c e

 22

 A d a p t i v e

 u s e

 o f

 t h e

 b u il t

 e n v i r o nm e n t

 2 4

 Re c o mm e n d a t i o n s:

 F l e x i b l e

 l a n d

 u s e

 25

 O n li n e

 p r e s e n c e

 v e r s u s i n - p e r s o n a c t i v i t y

 26

 M i x e d - u s e

 o p e ra t i o n s

 27

 Re c o mm e n d a t i o n s:

 B l e n d

 o f

 r e t a il

 o p e ra t i o n s

  2 8

 D e c e n t r a li z e d

 r eta il

 30

 R ea li g n i n g

 s p a c e

 wit h

 n ee d s

 31

 C i t y

 o f

 L o s

 A n g e l e s ,

 C A :

 C l ea ri n g

 L a n d

 U s e

 H ur d l e s

 t o

 S u pp o r t

 R eta il

 3 4

 R e c o mm e n d at io n s :

 C o mmun i t y

 hu b s

 3 9

 M i n i mum w a g e

 44

  Re c o mm e n d a t i o n s:

 W a g e

 a n d

 w o r k p l a c e

 f a i r n e ss

 48

 H a r d

 a n d

 s o f t

 s k ill s

 t ra i n i n g

 49

 A li g n i n g

 l a b o r

 s u pp l y

 a n d

 d e m a n d

 5 1

 Re c o mm e n d a t i o n s:

 W o r k f o r c e

 d e v e l o p m e n t

 5 2

 I n cl u s i v e

 e n t r e p r e n e u r s h i p

 55

 C i t y

 o f

 Ro c h e s t e r ,

 N Y :

 P ri o ri t izi n g

 C o mmun i t y

 W e a l t h B u il d i n g

 a n d W or k f or c e

 D e v e l opm e n t

 57

 H e l p i ng

 b us i n ess es

 s c a le 58

 Re c o mm e n d a t i o n s:

 S u pp o r t i n g

 a

 s t r o n g

 l o c a l b us i n ess

 e c o n o m y

 63

 D i g i t a l

 e q u i t y

  64

 Re c o mm e n d a t i o n s:

 D i g i t a l

 e q u i t y

  65

 E m e r gi n g

 t e c hn o lo g y

 66

 D a t a

 s h a ri n g

 67

 C i t y

 o f

 C h a rl o tt e ,

 N C:

 H a r n e ss i n g

 E m e r g i n g

 T e c hn o l og y

 f o r

 G oo d

 69

 P o li c y

 a n d

 g u i d a n c e

 70

 Re c o mm e n d a t i o n s:

 T e c hn o l og y

 a n d

 d a t a

 C ONTENT S

 N T H L E O P H E R E I N R E CO V I F U

 nty

 ahead, their

 cities

 nt ed

 ne w allenges.

 e

 of

 wha t ges

 in

 the pr e viously , ue

 t o

 the ficult

 t o

 futur e

 of

 cities ma t ely

 our

 y ears ment

 —

 and ort

 it

 —

 a t

 brick - gly

 via

 a

 tion

 f or

 local mmunity

 w

 mor e portunity

 t o w a y s

 tha t

 the

 futur e .

 INTRODUCTION

 OVID- 19

 f or e v er

 changed

 our

 w orld

 in so

 man y

 w a y s.

 The

 pandemic

 cr ea t ed enormous

 public

 health

 impacts

 as nearly

 600 , 000

 Americans

 perished,

 a

 human t oll

 tha t

 has

 been

 f elt

 similarly

 all

 ar ound

 the w orld.

 A t

 the

 same

 time ,

 cities

 and

 t o wns

 of

 a ll siz es and

 loca tions

 thr oughout

 the

 c ountry

 ha v e s truggled

 t o

 w ea ther

 the

 ec onomic

 impact

 of shut do wns

 and

 a

 pr olonged

 period

 of

 financial dis tr es s.

 The

 pandemic

 y ear

 has

 been

 a

 time

 of

 firs ts:

 s tudents

 joined

 t eachers

 in

 virtual classr ooms

 a t

 school;

 man y

 brick-and-mortar busines ses quickly

 piv ot ed

 t o

 online

 r etail

 and curbside

 pick up;

 w ork ers

 acr os s

 a

 r ange

 of indus tries

 w or e

 personal

 pr ot ectiv e

 equipment; and

 numer ous

 gov ernment

 servic es w ent

 digital ins t ead

 of

 r equiring

 a

 trip

 t o

 city

 hall.

 The

 r apid changes

 and

 adapta tion

 r equired

 t o

 r espond

 t o

 the

 pandemic

 t es t ed

 cities

 acr os s

 the

 U .S. as city

 leaders

 had

 t o

 become

 public

 health e xperts

 while

 supporting

 r esidents,

 busines ses and

 w ork ers

 financially

 during

 this

 time

 of

 gr ea t tr ansition.

  T o

 pr epar e

 their

 cities

 f or

 uncertai local

 leaders

 ha v e

 had

 t o

 r een vision in

 r eal

 time

 as the

 pandemic

 pr ese difficulties

 and

 pot ential

 futur e

 ch Some

 ar eas pr o vide

 a

 clearer

 pictur the

 futur e

 holds

 than

 others.

 Chan r etail

 sect or ,

 already

 ac c eler a ting ha v e

 been

 e xpedit ed

 e v en

 mor e

 d C OVID- 19

 pandemic,

 making

 it

 dif plan

 f or

 wha t

 c omes

 ne xt.

 The

 ma y

 be

 c ontinually

 in

 flux,

 but

 ulti gr ea t

 urban

 plac es will

 thriv e

 in

 the ahead

 with

 a

 r obus t

 r etail

 en vir on local

 gov ernments’

 ability

 t o

 supp its

 cor e .

 R etail

 —

 whether

 online ,

 a t and-mortar

 locations,

 or

 incr easin mix

 of

 both

 —

 f orms

 the

 f ounda ec onomies,

 our

 w orkf orc e

 and

 co main

 s tr eets

 acr os s

 the

 c ountry .

 No than

 e v er ,

 city

 leaders

 ha v e

 an

 op help

 shape

 the

 r etail

 landscape

 in r ealiz e

 their

 community’ s

 vision

 f or

 O W

 MO R E A N

 E V E R ,

 C I TY A D E R S

 H A V E A N PO RT U N I TY

 T O L P S HA PE T H E T A I L

 L AN D S C APE W A Y S

 T H A T

 A L I ZE

 T HE I R MMU N I TY ’ S S I O N

 FO R

 T H E TU R E .

  NA T I O NA L

 L E A G U E

 O F

 C I T I E S

 NA T I O NA L

 L E A G U E

 O F

 C I T I E S

 NA T I O NA L

 L E A G U E

 O F

 C I T I E S

  near

 the

 bott positiv e

 impa lines.

 A t

 the

 int r ac e ,

 educa ti impact

 of

 the Americans

 h of

 this

 health polic y

 tied

 t o c orpor a t e

 po w ork ers

 in

 ci making

 is

 so w age .

 Althou within

 some pr o vide

 this

 in the

 r etail

 ec o support

 w ork can

 be

 f elt

 in

 F ar-r eaching both

 cr ea t e

 a of

 all

 of

 these can

 help

 t o

 u gener a t e

 bett can

 also

 displ

 ting

 mor e urbs

 — means een

 ilding mmunity

 ithin ecomes emand

 eighborhood eliv ery .

 ngly mmet

 seen

 wnturn

 in

 the

 nt

 support, ines

 and nom y .

 It e v er ,

 with riving

 mic.

 As

 w e f

 those m y

 it

 w ork ers

  THE

 CITY

 OF

 THE

 FUTURE

 IS

 N O W

 ities

 ar e

 e v er

 gr owing

 and

 changing, with

 gr ea t

 shifts

 pr ecipita t ed

 by

 health, en vir onmental

 and

 ec onomic

 f act ors

 thr oughout

 his t ory .

 The

 C OVID- 19

 pandemic has

 simultaneously

 deliv er ed

 a

 health

 crisis, ec onomic

 crisis

 and

 r acial

 crisis.

 V ac cina tions and

 gov ernment

 ec onomic

 support

 ar e cr ea ting

 spac e

 f or

 the

 pandemic

 t o

 r ecede and

 ec onomic

 gr o wth

 t o

 ac c eler a t e

 t o

 le v els not

 seen

 in

 decades.

 But

 e v en

 with

 gr o wth pr oject ed

 f or

 20 21

 and

 be y ond,

 the

 pandemic has

 r eoriented

 decision

 making

 both

 within cities

 and

 the

 wider

 c ountry ,

 ac c eler a ting e xis ting

 tr ends

 within

 the

 r etail

 en vir onment.

  The

 pandemic

 has

 f or e v er

 changed

 when and

 wher e

 c onsumers

 ac c es s

 r etail

 with

 e-commer c e

 and

 neighborhood

 r etail

 f ortified and

 e xpanded.

 The

 incr eased

 int egr a tion

 of online

 c ommer c e

 and

 ph y sical

 r etail

 is

 only ac c eler a ting

 as the

 boundaries

 betw een

 these

 spac es become

 mor e

 fluid.

 Land

 use tr ends

 tha t

 ac c eler a t ed

 during

 the

 pandemic

 —

 mov ements

 t o w ar d

 15-minut e

 cities,

 incr eased

 s tr eet

 closur es and

 cr ea spac e

 f or

 people

 in

 cities

 and

 sub will

 c ontinue

 t o

 e xpand.

 Wha t

 this f or

 ho w

 w e

 vie w

 dis tinctions

 betw r etail,

 housing

 and

 c ommer cial

 bu spac e

 will

 be

 centr al

 t o

 futur e

 co gr owth.

 Mix ed-use

 de v elopment

 w cities

 and

 in

 surr ounding

 suburbs

 b e v en

 mor e

 normalized

 as people

 d e xpanded

 servic e

 a v ailability

 in

 n w alksheds

 and

 thr ough

 speedier

 d

  The

 macro-le v el

 ec onom y

 has

 s tr o bounced

 back

 fr om

 the

 initial

 plu during

 the

 pandemic-led

 do middle

 of

 2020

 due

 t o

 gov ernme r ene w ed

 ec onomic

 s tr ength,

 v ac c the

 r eopening

 of

 much

 of

 the

 ec o has

 been

 an

 une v en

 r ec ov ery

 ho w those

 a t

 the

 t op

 in

 man y

 cases

 th financially

 thr oughout

 the

 pande par c el

 out

 the

 ec onomic

 impacts

 o a t

 diff er ent

 quartiles

 of

 the

 ec ono bec omes

 v ery

 appar ent

 tha t

 those

 om

 ha v e

 not

 f elt

 the

 same cts

 on

 their

 financial

 bott om

 ersection

 of

 lo w -paid

 w ork, onal

 opportunities

 and

 dispar a t e

 pandemic,

 a

 br oad

 s w a th

 of as decidedly

 bor e

 the

 brunt

 crisis.

 T her ef or e ,

 gov ernment gether

 with

 f orw ar d-leaning lic y

 tha t

 cent ers

 lo w - w age

 vic

 and

 c orpor a t e

 decision important.

 P eople

 need

 a

 living ...

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