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C
O
N
T
E
N
T
S
Executi v e Summar y
R etail
Kaleidoscope
Transit
r etail
gaining momentum
P ag e no ..........................
08
P ag e no ..........................
1 2
P ag e no
................................ 2 4
Airp or t r etail
Metr o
and
rail w a y r etail
Highw a y
and
Bus
station r etail
P ag e no
................................ 3 7 P ag e no
................................ 55
P ag e no
................................7 8
Emerging
Themes In
Transit
R etail
P ag e no
................................ 9 4
7
4
1
2
3
5
6
THINK
INDIA .
THINK
RET AIL .
2020
F
O
R
E
W
O
R
D
Shishir Baijal
Chairman and
Managing
Dir e ct or K night
Fr ank India P vt
L t d
The r etail
indus tr y
is
no
doub t,
one
of
the fas t e s t
gr o wing busine ss e s in
India. T o da y , the brick and mor tar
format s
hav e
ev ol v e d
fr om
the simple ‘ plaza cultur e ’
of
the 1 990s
t o
the current cr ème
de
la
cr ème malls and highs tr e et s.
With
a
t o tal
population
of
1 .3
billion
and priv at e consumption
shar e
of
clo s e
t o
60%
in
the e conom y ’ s
GDP , India pr e s ent s
a
hug e
opp or tunity for
r etail.
Along
with this, the patt ern of
urbanisation in
India is
be coming
a s tr ong
driving for ce
for
e conomic
gr o wth as
it
entails hug e
in v e s tment in
infrastruc tur e , mas s
transit
corridor s,
transp or tation hub s
and as s o ciat e d
nee d
for
g oo ds and ser vice s.
It
is
e s timat e d
that
by
the ye ar 2050, 57 % of
India ’ s
population
will liv e
in
citie s
(current urbanisation 4 5 %) which
will driv e
demand
in
the tier
II
and III
citie s.
With
the widening internet us er
bas e
of
688 million
as
of
201 9, the consumer
of
t o da y
is
a w ar e , demanding
and w ell-tra velle d.
With
exp o sur e
t o global brands, the pr op ensity t o
sp end
and the de sir e
for
up s caling the life s tyle has
br oken
barriers
of
a
single r etail
format and is
r e defining the country ’ s
r etail
lands cape .
With
this hug e
consumption
p o t ential, the current push t o w ar ds transp or t
infrastruc tur e
and conne c ti vity is
onl y
op ening new er fr ontier s
for
r etail
t o
r each
out
t o
the consumer s.
N o t
onl y
is
r etail ac ting on
making the transp or tation no de s
more
d ynamic , they ar e
als o incr e asingl y
contributing t o w ar ds making the infrastruc tur e
pr oje c t s more
viable for
the g o vernment. The imp etus t o w ar ds public
priv at e
par tnership for
infrastruc tur e
development,
commer cial development and op eration and monetis ation of
o ther
s our ce s
of
r ev enue
p o t ential for
airp or t s,
metr o s,
rail w a ys, highw a ys and bus s tations has
as sume d more
impor tance t o da y .
Retail
along transit
corridor s
is
no t
a
new concep t
in
our country , but the incr e as e
in
v olume
of
pas s eng er
traffic
acr o ss
format s
and the development
of
infrastruc tur e
thr ough
a
public
priv at e
par tnership has pr e s ent e d
hug e
opp or tunitie s
t o
op erat or s
and r etailers
t o
monetise
the p o t ential of
guarant ee d
fo o tfalls
with ‘ w ait
time ’ . A s
for
the g o vernment, the in v ol v ement
of
priv at e
s e c t or
help s
them deli v er
the infrastruc tur e
quickl y
and t o
sp ecifie d
standar ds without having t o incur hug e
capital exp enditur e
on
cons truc tion
and op eration.
With
this backgr ound,
and in
our ende a vour t o
ke ep
the s takeholder s abr e ast
with r e s e ar ch
on
the up coming
tr ends
in
r etail,
w e
pr e s ent our annual flag ship R epor t
‘ Think
India.
Think
R etail
2020 ’
which
fo cus s e s
on
the untapp e d
r etail
opp or tunity with r e gar d
t o
the various transp or tation format s
of
airp or t s,
metr o s,
rail w a ys, highw a ys and bus s tations in
our country
-
an opp or tunity which
can
help
in
making the transp or t
infrastruc tur e
more
viable.
Hope
y ou
find
the R epor t
r elev ant.
W e
lo ok
for w ar d
t o
he aring fr om
you.
5
E
X
E
C
U
T
I
V
E S
U
M
M
A
R
Y
India ’ s
consumption- driv en
gr o wth s t ory
is
the backb one
of
its
r etail indus tr y . With
a
t o tal
population
of
1 .3
billion
and an e conom y
siz e of
USD
2. 7
trillion, the s eventh larg e s t
in
the w orld,
India pr e s ent s
a hug e
opp or tunity for
r etail.
With
this gr o wing e conom y
and a
larg e population,
mo s t
of
the Indian citie s
ar e
s e eing a
maj or
o verhaul in infrastruc tur e
and consumer
d ynamic s.
The working-ag e
demo graphic s
is
favorable. Gr o wth in
urbanisation and the horizontal spra wl of
citie s
t o
encompas s
the burg eoning millions
has,
on
the one
hand, put the urban infrastruc tur e
t o
t e st,
and on
the o ther
hand, it
has
left us with little
time for
our s elv e s.
This in turn, is
op ening new er
fr ontier s
for
consumer s
and r etailers
t o
interac t.
A s
citie s
expand, infrastruc tur e
augmentation and conne c ti vity be come enabler s
for
furthering the e conomic
gr o wth of
the city . Transp or t infrastruc tur e
in
the form
of
r oads, rail w a ys, metr o , airp or t,
por t s
and inland w at er w a ys is
underg oing
a
mas si v e
r evamp in
India.
The concep t
of
combining
r etail
and transit
is
no t
new in
our country . Ho wev er , gr o wing citie s,
impr o v e d
transp or t
infrastruc tur e
and conne c ti vity, changing life s tyle s
and up w ar dly-mobile
consumer s
hav e contribut e d
t o
the ev olution
of
transit
r etail
fr om
t e a/ coffe e
stalls
and newspap er
s tands t o
mains tr e am r etail
like r e staurants,
café s,
fashion and acce ss orie s
s t ore s
at
the transp or tation hub s.
The conne c ti vity and the alr e ad y
a vailable cat chment
in
the form
of pas s eng ers
pr o v e s
b eneficial for
the r etailers
t o
take
their pr o duc t s
right up
t o
the cus t omer s.
M aj or
transit
hub s
like airp or t s,
metr o s,
rail w a ys and r oads
ar e
underg oing
transformation and r ein venting themselv e s
as
mixe d-us e
facilitie s,
and r etail
ac ti vitie s
e sp e ciall y , ar e
b eing de signe d
in
and ar ound
the s e
transit
hub s.
The public
priv at e
par tnership (PPP)
for
cons truc tion
and op eration in larg e
infrastruc tur e
pr oje c t s
hav e
pr o v en
t o
be
b eneficial globall y
and the pace
is
picking up
in
India. The cons truc tion
and op eration of
hug e infrastruc tur e
pr oje c t s
incur s
larg e
capital exp enditur e
for
which
public priv at e
par tnership (PPP)
and j oint
ventur e
(JV ) mo dels ar e
imp erati v e for
op timisation of
r ev enue
p o t ential. Such mo dels ar e
currentl y
b eing applie d
for
up gradation and development
of
br o wnfield and gr e enfield pr oje c t s
of
airp or t s,
metr o s,
rail w a y
s tations and bus s t op s.
With
the incr e as e
in
disp o s able income s,
airp or t
traffic
is
incr e asing
by
a
CAGR
of
11 % (2010 - 201 9) and is
expe c t e d
t o
gr o w fr om
349 million in
201 9 t o
1 . 1
billion
by
2030. Gi v en
the pas s eng er
pr ofile , airp or t s
hav e be come
alt ernat e
r etail
r e al
e s tat e
with a
quality, cap ti v e
audience which
translat e s
int o
pr op ensity t o
sp end,
giv en
the 1 - 2
hour s
of
w ait
time at
the airp or t s.
With
shar e
of
non-aeronautical r ev enue s of
j oint
ventur e
airp or t s
in
N ew D elhi and Mumbai at
7 0%
and 54% r e sp e c ti vel y , ab o v e
the global a v erag e
of
40%,
the g o vernment of
India is
aiming t o
priv atis e
more
airp or t s
t o
monetise
the r etail
p o t ential of
airp or t s.
The g o vernment has
come
up
with various s cheme s
like UD AN
(2017 ) or
‘ U de
D e sh ka
Aam Naagrik’ , and N extg en
Airp or t s
for Bharat
–
NABH
Nirman S cheme
(2018)
t o
impr o v e
r e gional conne c ti vity and augment and up grade existing airp or t
capacity. The g o vernment is
als o
encouraging public
priv at e
par tnership (PPP)
for
building 100 new airp or t s
and has
giv en
an ‘in
principle ’
appr o v al
t o
21
gr e enfield airp or t s.
M an y
metr op olitan citie s
such
as
Hyderabad, P une
and B engaluru ar e no w op ting for
the metr o
as
an op tion
for
mas s
transit
for
intra- city
and inter- city
conne c ti vity t o
de cong e s t
the city . Pione er e d
by
the D elhi Metr o , r etail
at
metr o
s tations has
onl y
gaine d
momentum
in
the las t
fiv e
ye ar s.
T o da y , metr o
s tations ar e
ac ti vel y
t e aming with quick ser v e
r e staurants
(Q SR s),
con v enience
s t ore s,
fo o d
cour t s
and café s
t o augment their r etail
fo o tprint and incr e as e
their non-fareb ox
r ev enue s. F or
metr o s,
the shar e
of
non-fareb ox
r ev enue
is
still
lo w compare d
t o international citie s.
F or
instance, the shar e
of
non-fareb ox
r ev enue
for D elhi Metr o
is
as
lo w as
1 2%,
wher e as
for
Hong
K ong
Metr o , it
is
clo s e
t o
37 %. The up coming
metr o
development s
in
citie s
like P une
and N agpur ar e
targ eting t o
incr e as e
their non-fareb ox
r ev enue s
t o
mat ch global b enchmarks t o
help
make the op erations and maint enance , s elf - sus taining.
Highw a y
r etailing is
no w s een
as
a
high v olume , high busine ss opp or tunity by
the r etailers,
e sp e ciall y
for
the fo o d
&
b ev erag e
cat e g ory . But
ev en
though the r oads
and expr e s sw a ys s ee
larg e
quantum of
pas s eng er
traffic , it
is
mo stl y
fluid, which
r e sults
in
a
mixe d
cus t omer pr ofile
with a
lo w trans action
value.
A t
pr e s ent, the larg e - s cale r etail op erations ar e
thr ough
p etr o -r etailing on
expr e s sw a ys and organis e d r etail
format s
on
highw a ys. In
this r e ...
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