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新编商务英语函电练习答案

来源:互联网 时间:2021-03-06 阅读: 手机版

新编商务英语函电练习答案 本文关键词:函电,商务英语,新编,答案

新编商务英语函电练习答案 本文简介:新编商务英语函电练习答案UnitoneAnOverviewofBusinessLetterWriting1.Rewritingthefollowingsentencestomakethemconciseandclear(1)Pleasesendusacatalogueforallyourproduc

新编商务英语函电练习答案 本文内容:

新编商务英语函电练习答案

Unit

one

An

Overview

of

Business

Letter

Writing

1.

Rewriting

the

following

sentences

to

make

them

concise

and

clear

(1)

Please

send

us

a

catalogue

for

all

your

products

for

our

buyer’s

reference.

(2)

We

are

famous

importers

of

computers

with

branches

in

three

neighboring

cities.

(3)

The

goal

of

American

business

is

to

try

to

raise

the

standard

of

living.

(4)

Great

affluence

is

often

accompanied

by

social

unrest.

(5)

In

1776,Adam

Smith

concluded

that

division

of

labor

makes

it

possible

to

increase

the

amount

of

goods

produced.

(6)

In

socialist

economies

and

capitalist

economies

alike,increasing

number

of

highly

qualified

workers

cannot

find

job

that

requires

their

skills

and

their

training.

(7)

The

salesperson

told

us

to

write

to

the

main

office

directly

for

information.

(8)

The

convention

scheduled

for

the

month

of

January

was

cancelled

owing

to

travel

restriction.

(9)

We

certainly

know

that

your

policy

on

filing

tax

returns,and

intend

to

comply

with

the

stated

regulations.

(10)

If

you

cannot

attend

the

meeting,please

let

us

know

as

soon

as

possible.

2.

Revise

the

following

sentences

to

make

them

positive

rather

than

negative

tone.

(1)

If

you

had

understood

our

February

9th

letter,you

have

done

it

correctly.

(2)

Your

shipment

can

only

be

delivered

next

week.

(3)

If

you

had

taken

proper

care

of

the

computer

system,it

would

have

been

in

a

good

condition.

(4)

Pleas

remit

payment

so

that

you

can

maintain

your

image

of

company.

(5)

For

the

time

being,we

can

serve

you

only

on

cash

basis.

(6)

You

can

visit

the

assembly

line

only

on

Saturday.

(7)

Thank

you

for

calling

our

attention

to

the

late

arrival

of

……

(8)

We

feel

sure

that

you

will

entirely

be

satisfied.

(9)

Your

order

will

be

shipped

in

two

weeks.

3.

Change

the

following

wordy

phrases

into

concise

ones.

(1)

want

to(2)

generally

(3)

as

you

suggested(4)

approve

(5)

because,since(6)

probably

(7)

being

prepared(8)

if

(9)

normally(10)

because,since

(11)

when(12)

enclosed

is/are

(13)

because,since(14)

most

(15)

consider(16)

inquiry

(17)

because(18)

cannot,not

able

to

(19)

about,of

(20)

as

we

agreed

4.

Correct

the

mistakes

in

the

following

letter

Dear

Sirs,We

thank

you

for

your

letter

of

Oct.12

regarded

(regarding)

iron

scraps,for

which

you

have

received

inquiries

from

your

customers

in

Africa.

We

wish

we

had

(could

have)

received

your

inquiry

a

little

earlier.

On

the

very

day

it

reached

us,a

contract

was

placed

(signed)

with

Mexico

for

a

total

of

360,000

tons.

Because

of

this,our

government

has

decided

not

to

grant

export

licenses

for

the

commodity

for

areas

other

than

Mexico

until

Deceber31

2006,expected

(expecting)

the

shortage,which

may

be

caused

in

the

domestic

market.

Therefore,we

shall

be

pleased

to

inform

you

with

detail

(in

detail)

as

soon

as

the

circumstances

becomes

favor

(become

favorable)

for

us

to

do

business

on

(in)

this

line.

Yours

sincerely

5.

Compare

the

following

letters

and

tell

which

is

better

and

why

The

first

letter

reads

unnatural,for

some

chunks

of

words

are

outdated

or

archaic,such

as

“acknowledge

receipt

of

your

credit

application…,”

“please

be

advised…,”

“hoping…we

remain,”

and

etc.

They

sound

distant

and

cool,which

cannot

arouse

friendly

feelings

in

the

audience.

The

second

letter

has

an

oral

style,and

is

easy

to

understand,more

effectively

conveying

the

messages

that

the

author

intends

to

get

across

to

the

audience.

篇2:4Ps 教学法在国际商务函电中的运用

4Ps 教学法在国际商务函电中的运用 本文关键词:函电,教学法,国际商务,Ps

4Ps 教学法在国际商务函电中的运用 本文简介:4Ps教学法在国际商务函电中的运用张静,程锦,李振红(山东商业职业技术学院,山东济南,250103)摘要:国际商务函电因为要进行大量的英文信函的书写练习使整个课程显得枯燥乏味,脱离实际业务的教学更使学生只学会了根据教材生搬硬套,写出的函电失去了应有的沟通本质,本文基于外贸业务,讨论了如何实现4Ps教

4Ps 教学法在国际商务函电中的运用 本文内容:

4Ps

教学法在国际商务函电中的运用

张静,程锦,李振红

(山东商业职业技术学院,山东

济南,250103)

摘要:国际商务函电因为要进行大量的英文信函的书写练习使整个课程显得枯燥乏味,脱离实际业务的教学更使学生只学会了根据教材生搬硬套,写出的函电失去了应有的沟通本质,本文基于外贸业务,讨论了如何实现4Ps教学法在函电课程中的运用,真正使学生紧密联系外贸业务实际过程,考虑业务双方的立场,写出有意义的函电,理解函电沟通的本质。

关键词:4Ps

国际商务函电

沟通

4Ps

method

in

teaching

Zhangjing:(SICT,Jinan,Shandong

250103,China)

Abstract:

The

International

Business

Correspondence

course

seems

boring

due

to

a

lot

of

practice

of

writing

English

letters,the

teaching

which

separated

from

the

actual

business

makes

the

students

only

learn

to

copy

mechanically

according

to

text

book,so

that

the

correspondence

they

wrote

have

lost

the

essence

of

communication.This

article

discuss

how

to

use

4Ps

in

IB

correspondence

class,then

make

students

could

apply

their

theory

in

text

book

into

the

process

of

actual

foreign

business

operation,and

consider

themselves

from

the

role

of

two

parties(buyer

and

seller),in

this

way,students

could

write

more

meaningful

business

letters,and

understand

how

business

letters

work

effectively

during

business

communication.

Keywords:

4Ps,International

business

correspondence,Communication

所谓4Ps是指在教学过程中紧密结合实际,以业务流程(Process)为导向,以业务项目(Project)为载体,注重学生对相关业务的操作(Practice),真正实现整个教学过程师生的共同参与(Participate)

国际商务函电更多关注的是如何与海外客户进行顺利地沟通,这是整个外贸业务得以发展并顺利进行的基础及最基本的保证。因此,国际商务函电的教学,并非只是注重于基础英语教学中的拼写、语法、及相关语句的使用,更多的是在精通外贸业务流程基础上,根据具体情况有技巧地运用英文与客户沟通,达到顺利解决业务问题的目的。基于此点,我们积极探讨上述的4Ps教学法在国际商务函电中的运用。

一、Process

and

Project:

紧密结合业务流程,以项目为载体,对国际商务函电的教学内容进行重新构架。

(一)外贸业务流程:

外贸业务从开拓国外客户开始,直到订单的签订及合同的履行,整个流程比较复杂,主要包括以下方面:发出询盘(或客户询盘)、报价、还盘、签订合同、备货、商检、租船订舱、报关、装运、制单结算、退税、合同客户的后续维护等。在这些流程环节中,需要不断与海外客户沟通才能保证业务顺利进行的环节总结起来主要包括以下四个方面:市场开拓、交易磋商、合同签订及履行、业务善后。国际商务函电的教学就主要以外贸业务流程中的这四个环节为导向,将其内容划分为四个项目,每个项目下设定具体的教学任务,即:市场拓展(任务包括:建立贸易关系、展会邀请函),交易磋商(任务包括:询盘、发盘及还盘、订单及订单确认),合同履行及主要条款沟通(任务包括:支付、运输及包装、保险),客户维护(任务包括:抱怨及处理、索赔与理赔)。教学过程中根据每个项目设定项目目标,安排项目下的具体任务,帮助学生在精通贸易流程的基础上学会英文的沟通技巧。

二、Practice

and

Participate:

强化学生操作,真正做到整个教学过程师生共同参与。

国际商务函电课程的教学更加注重的是培养学生实际业务中面对具体问题,能够通过英文函电的往来,与客户顺利沟通,保证业务的顺利进行。所以外贸函电一开始就强调函电的写作原则7Cs:礼貌、体谅、清晰、简洁、正确等,我们强调国际商务函电的学习,是英文词语、句子、语法的正确运用的基础上,掌握如何站在双方的立场,保证外贸业务顺利进行的沟通技巧。所以,必须采用多元化的教学方法(即在每个项目的不同教学阶段通过不同的教学方法),保证学生真正在能根据不同的模拟情境进行大量的操作练习,真正参与到整个教学过程中来,而不是单纯地听、记、背、写的传统英语学习方法。

(一)教师中心法

这就是传统的以教师讲解为主的方法,适用于本课程及课程中每个教学单元的开始阶段。教师需要系统地向学生介绍有关《国际商务函电》的基本技巧和理论,以教师的讲解为主,辅以少量的学生参与;例如:

在本课程中的情境一,关于国际商务函电写作的基本格式及基本技巧,就应该采用这种方式,通过老师的介绍,让学生对其有个正确的认识。

(二)学生中心法

这种方式常常在《国际商务函电》课内外训练和模拟活动中采用。教师在课前负责指导,制定好基本的活动程序与要求,在课堂上活动进行期间,不担任直接的讲解任务,只负责自己的模拟角色,并引导活动按程序进行。

主要的过程可以解释为:教师讲解程序规则-学生练习、表演-其他学生发现问题、思考问题-教师引导解决问题。

(三)师生互动法

这种教学方法是《国际商务函电》教学的最突出的特色之一,并被广泛使用。教师不再是唯一的主讲人,而是鼓励学生对课文和自己的作业进行自我评价,或鼓励其他学生相互展开争论,教师则担任引导和总结的角色。

(四)情境模拟法

这种教学方法是在《国际商务函电》教学中以特定的学习情境为主线,以真实或模拟的职业活动为载体,基于函电教学的设计框架即

“呈现新知、理解应用、模拟与评估”来进行教学。

三、遵循4Ps,更加注重函电的沟通本质

以业务流程为导向,按项目构架课程内容,注重学生参与与操作的整个教学过程,凸显了函电的业务沟通的本质。和一般的写英文文章不同,一封有实际意义的英文函电,重点不在于要求语言精确优美,而是要求能打动客户,解决问题,从而保证业务的顺利进行。这就要求回归到国际商务函电写作所强调的7Cs的原则,这其实更多的是业务素质在函电中的体现。这里通过一个情境的训练来说明这个问题。

在讲要求延展信用证船期的部分有这样一个情境,由于我方备货不及等各方面原因造成赶不及按信用证规定船期发货,要求学生根据这个前提写一封要求客户延展信用证船期的信函。这一部分,我们采用了师生互动法进行教学,让学生自己根据情境书写,写完后互相评价,发现别人问题的同时发现自己的不足,并互相提出解决问题的建议。如:根据上述的情境,很多同学的信函这样开头:

Dear

Sirs,I’m

sorry

to

tell

you

that

we

can’t

to

send

your

good

on

time.(or

I

write

this

letter

to

make

a

apologies

to

you.)大家在互相评价、讨论之后发现:这样的开头尽管态度很诚恳,但会让客户一头雾水,不知道要说的是什么事情,让客户带着猜的心态去读这封信,容易引起客户的反感,从而可能会影响到问题的解决。遵循清晰体谅的原则,在函电的开头就让客户明白我们要沟通的事情,如:

Dear

Sirs,Thank

you

for

your

letter

of

credit

No.8233

issued

through

the

Commercial

Bank

covering

6

000

sets

of

computers.

We

are

sorry

that,because

of

a

delay

in

supplies,we

will

not

be

able

to

get

the

shipment

ready

before

the

end

of

this

month.

让客户一开始就明确我们要与她协商的是哪一批货,出了什么事情,接下来提出我们想怎么解决这件事,然后征求他们的意见,如:

We

expect

that

the

consignment

will

be

ready

in

the

early

part

of

September.

We

are

arranging

to

ship

it

on

M/S

“Sunlight”

from

Dalian

on

7

September.

Therefore,we

have

to

request

you

to

extend

the

date

of

shipment

and

validity

of

the

L/C

to

September

10

and

September

30

respectively

We

are

looking

forward

to

receiving

your

faxed

extension

of

the

letter

of

credit

so

that

we

can

effect

shipment

of

the

goods

accordingly.

由于我们过错造成这件事可能会给对方带来很多不便,所以,最后,我们必须就这件事诚恳地向客户表示歉意,如:

We

send

our

sincere

apologies

for

the

delay

and

trust

that

it

will

not

cause

too

much

inconvenience

to

you.

Yours

sincerely,通过整个课程众多的情境的模拟与讨论,让学生能够真正将自己置身与外贸业务的不同的环节中,体验一票货物从合同的磋商到签订,到最后的履行过程中,作为业务员和客户的不同立场不同感受,基于这种感受来书写每一封函电,就不再是将课本不同章节的句子生搬硬套,而是真正基于外贸业务去进行沟通、去协商、去解决问题,真正理解了国际商务函电的沟通的本质。

篇3:国际商务函电范本7

国际商务函电范本7 本文关键词:函电,国际商务,范本

国际商务函电范本7 本文简介:买家回信按照贵司六月二十五日信要求,我司回寄贵司一份我司已签字的合同。我司要声明本订单的信用证我司将在九月份某个时候开出。请贵司按照协定,一旦收到信用证就立即装运。货物一旦发出,请传真告诉我司装船详情,以便我司在旧金山这边安排保险事宜。我们期盼早日收到这批货并希望结果将会让我们的用户完全满意。The

国际商务函电范本7 本文内容:

买家回信

按照贵司六月二十五日信要求,我司回寄贵司一份我司已签字的合同。我司要声明本订单的信用证我司将在九月份某个时候开出。请贵司按照协定,一旦收到信用证就立即装运。

货物一旦发出,请传真告诉我司装船详情,以便我司在旧金山这边安排保险事宜。

我们期盼早日收到这批货并希望结果将会让我们的用户完全满意。

The

Global

Trading

Co.,Ltd

No.

2135

the

fifth

street,district

12,Milan,Italy

Fax:0039

2

5678999

Our

Ref

No.

:Order

No.188

Interest

-

link

Co.,Ltd

Flr.

23,Foreign

Trade

Building,No.

137

Qixing

Rd.,Nanning,Guangxi,China

Tell:+86-771-5320480

Fax:+86-771-5311321

Attention:export

department

Oct.

29,2013

Gentlemen:

Re:Order

No.

188

As

requested

in

your

letter

of

June

25,we

return

one

copy

of

your

Sales

Confirmation

duly

signed

by

us.

We

wish

to

state

that

the

relative

L/C

for

this

order

will

be

opened

by

us

sometime

in

September,on

receipt

of

wish

you

are

kindly

requested

to

effect

immediate

shipment,as

per

agreement.

As

soon

as

the

goods

are

dispatched,please

inform

us

by

fax

details

of

the

shipment,thus

enabling

us

to

arrange

for

the

insurance

here

in

San

Francisco.

We

look

forward

to

receiving

this

merchandise

in

good

time

and

hope

that

it

will

turn

out

to

the

entire

satisfaction

of

our

users.

Yours

faithfully

The

Global

Trading

Co.,Ltd

G.

manager

Tuscany(signature)

Enclosure:as

stated

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